Achievements Of Circut City

Circut City Stores were started as American dealers and retailers of Electronic equipment, personal computers and entertainment software. It is considered as the second largest electronic retailer after Best Buy. The presence of Circut City all over the world can be analyzed from the fact that there are total 567 super stores of Circut City nationwide. In Canada Circut city has 765 retail stores and the demands of the products offered by the company is also high in Canada.

The company offers a number of products but the two major achievements of the company are mentioned here. The major achievement of Circut City is the introduction of DIVX in 1997. The company has also launched firedog brand that provides home theater installation services to the customers, therefore, the company has quickly responded to the increasing scope of service sector. The company has built a good name in a short span of time because of the attractive services which it offers to the customers.

The company has also given a great focus on quality management therefore, the company introduced Six Sigma program in the year 2001. The company has always shown high community involvement. Circut City has always contributed for the charitable causes, and organized events like softball games, bake sales and car washes .

In partnership with BGCA; the company also introduced Boys & Girls Club of America in 2001. Another partner of Circut City is Habitat for Humanity and they contributed in the construction of various houses and made charitable contribution to the Richmond. Circut City has also participated actively in American Red Cross Disaster Relief.

Therefore, company has always shown corporate social responsibility.

Circut City has always taken initiatives to show its creative and innovative ideas. The first core competency of the company is its flexibility and it is evident from the initiative takes by the company in 2007, when it terminated 3400 highly salaried employees through a transformation program. These employees were those who were earning very high salaries. This has increased the revenues of the company by many folds and resulted in the market share loss of the competitors. Circut City has also introduced Multi Channel integration strategy. This strategy has also appeared as a successful strategy of the company because it has helped the company in improving its product specifications and comparing the prices of products offered in various stores. Thirdly, the company introduced innovative improvements in its supply chain management in 2007. After the supply chain management improvements, the company is able to react to the customers' demand in a timely manner. Moreover, as mentioned earlier the company has also increased its quality system by the introduction of six sigma in 2001.

Therefore, Circut City has covered the steps of success through its innovative and effective strategies.

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