Circut City - City Information

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Circut City

Circut City stores are the American stores which sell personal computers, electronic products and entertainment software etc. It is considered as the second largest electronic retailer after Best Buy. The total stores of the company in the world are about 567. The total stores in Canada are about 765.

The company offers a number of products but the two major achievements of the company are mentioned here. One major achievement of the company is the development and launch of DIVX in 1997 as a competitor to DVD. During the fiscal year 2006 the company also launched firedog brand that provides home theater installation and various other home based services. The company has built a good name in a short span of time because of the attractive services which it offers to the customers.

For enhancing the quality of the products Circut City introduced six sigma program in 2001. Circut City has always participated actively in the community programs. It has always contributed actively in the charitable causes and the company has also organized various events like softball games, bake sales and car washes .

In partnership with BGCA; the company also introduced Boys & Girls Club of America in 2001. Another partner of Circut City is Habitat for Humanity and they contributed in the construction of various houses and made charitable contribution to the Richmond. Circut City has also participated actively in American Red Cross Disaster Relief.

Therefore, company has always shown corporate social responsibility.

There are some initiatives which the company has taken and that have directly benefited the company. Firstly, Circut city appears as a very flexible organization and it has always shown a change from time to time like in 2007 the company introduced transformation program in which termination of 3400 employees were carried out. This program reduced a huge cost of the company and it shows the flexibility of Circut City to change. This has increased the revenues of the company by many folds and resulted in the market share loss of the competitors. Circut City has also introduced Multi Channel integration strategy. This program has really helped the company is product specifications and comparing the prices of the product in different stores of the company. Circut City also brought about many improvements in its supply chain management. After the supply chain management improvements, the company is able to react to the customers' demand in a timely manner. Moreover, the company introduced six sigma programs in 2001 as mentioned earlier which has also increased the operational performance of the company.

Hence, Circut City has attained its desirable goals only through innovative and effective strategies.