Products Offered By Circut City

Circut City stores are the American stores which sell personal computers, electronic products and entertainment software etc. It is considered as the second largest electronic retailer after Best Buy. The presence of Circut City all over the world can be analyzed from the fact that there are total 567 super stores of Circut City nationwide. The total stores in Canada are about 765.

The company sells variety of the products in the world market but the two major achievements of the company in its products are mentioned here. One major achievement of the company is the development and launch of DIVX in 1997 as a competitor to DVD. During the fiscal year 2006 the company also launched firedog brand that provides home theater installation and various other home based services. The company has built a good name in a short span of time because of the attractive services which it offers to the customers.

The company has also given a great focus on quality management therefore, the company introduced Six Sigma program in the year 2001. Circut City has always participated actively in the community programs. Circut City has always contributed for the charitable causes, and organized events like softball games, bake sales and car washes .

The company also started Boys & Girls Club of America in 2001 with BGCA as a partner. The company has also made partnership with Habitat for Humanity and contributed in the charity of Richmond. Moreover, the company has also made enough contributions American Red Cross Disaster Relief Fund.

Therefore, company has always shown corporate social responsibility.

Circut City has always taken initiatives to show its creative and innovative ideas. The first core competency of the company is its flexibility and it is evident from the initiative takes by the company in 2007, when it terminated 3400 highly salaried employees through a transformation program. These employees were those who were earning very high salaries. As a result of this program the competitors of the company also faced heavy losses like market shares loses and Circut City has earned high revenues. Circut city has also introduced Multi Channel integration strategy. This program has really helped the company is product specifications and comparing the prices of the product in different stores of the company. Circut City also brought about many improvements in its supply chain management. After the supply chain management improvements, the company is able to react to the customers' demand in a timely manner. Moreover, as mentioned earlier the company has also increased its quality system by the introduction of six sigma in 2001.

Therefore, Circut City has covered the steps of success through its innovative and effective strategies.

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