Charity Contributions Of Circut City

Circut City stores are the American stores which sell personal computers, electronic products and entertainment software etc. It is considered as the second largest electronic retailer after Best Buy. The total stores of the company in the world are about 567. The total stores in Canada are about 765.

The company sells variety of the products in the world market but the two major achievements of the company in its products are mentioned here. The major achievement of Circut City is the introduction of DIVX in 1997. During the fiscal year 2006 the company also launched firedog brand that provides home theater installation and various other home based services. The company has built a good name in a short span of time because of the attractive services which it offers to the customers.

The company has also given a great focus on quality management therefore, the company introduced Six Sigma program in the year 2001. The company has always shown high community involvement. Circut City has always contributed for the charitable causes, and organized events like softball games, bake sales and car washes .

The company also started Boys & Girls Club of America in 2001 with BGCA as a partner. The company has also made partnership with Habitat for Humanity and contributed in the charity of Richmond. Moreover, the company has also made enough contributions American Red Cross Disaster Relief Fund.

Hence, Corporate Social Responsibility is one of the major focus area of the company.

Circut City has always taken initiatives to show its creative and innovative ideas. Firstly, Circut city appears as a very flexible organization and it has always shown a change from time to time like in 2007 the company introduced transformation program in which termination of 3400 employees were carried out. These employees were those who were earning very high salaries. As a result of this program the competitors of the company also faced heavy losses like market shares loses and Circut City has earned high revenues. Circut City has also introduced Multi Channel integration strategy. This program has really helped the company is product specifications and comparing the prices of the product in different stores of the company. Thirdly, the company introduced innovative improvements in its supply chain management in 2007. After the supply chain management improvements, the company is able to react to the customers' demand in a timely manner. Moreover, as mentioned earlier the company has also increased its quality system by the introduction of six sigma in 2001.

Hence, Circut City has attained its desirable goals only through innovative and effective strategies.

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