Circut City

Circut City Stores were started as American dealers and retailers of Electronic equipment, personal computers and entertainment software. Circut City stores are considered second largest store chain after Best Buy. The presence of Circut City all over the world can be analyzed from the fact that there are total 567 super stores of Circut City nationwide. In Canada Circut City has 765 retail stores and the demands of the products offered by the company is also high in Canada.

The company offers a number of products but the two major achievements of the company are mentioned here. The major achievement of Circut city is the introduction of DIVX in 1997. During the fiscal year 2006 the company also launched firedog brand that provides home theater installation and various other home based services. Therefore, Circut City has built a good reputation in the world market.

For enhancing the quality of the products Circut City introduced six sigma program in 2001. Circut City has always participated actively in the community programs. It has always contributed actively in the charitable causes and the company has also organized various events like softball games, bake sales and car washes .

In partnership with BGCA; the company also introduced Boys & Girls Club of America in 2001. Another partner of Circut City is Habitat for Humanity and they contributed in the construction of various houses and made charitable contribution to the Richmond. Moreover, the company has also made enough contributions American Red Cross Disaster Relief Fund.

Therefore, company has always shown corporate social responsibility.

There are some initiatives which the company has taken and that have directly benefited the company. The first core competency of the company is its flexibility and it is evident from the initiative takes by the company in 2007, when it terminated 3400 highly salaried employees through a transformation program. This program reduced a huge cost of the company and it shows the flexibility of Circut City to change. As a result of this program the competitors of the company also faced heavy losses like market shares loses and Circut City has earned high revenues. Secondly, the company introduced Multi Channel integration strategy as its innovation initiative. This strategy has also appeared as a successful strategy of the company because it has helped the company in improving its product specifications and comparing the prices of products offered in various stores. Circut City also brought about many improvements in its supply chain management. These improvements helped the company to react to consumer demand in a timely manner. Moreover, as mentioned earlier the company has also increased its quality system by the introduction of six sigma in 2001.

Therefore, Circut City has covered the steps of success through its innovative and effective strategies.

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